5/24/2023 0 Comments Max richter summer 3When it comes to the opinion of some European and U.S. The latter put out a ban on a slew of Chinese apps in the summer of 2020, including TikTok, to curb the alleged influence of the People's Republic amid rising geopolitical tensions. China has a domestic version of the app called Douyin, which means Chinese residents are less likely to install the international variant of the app. Interestingly, many of the world's biggest economies are not included in the top 8, although the absences of China and India in particular are easily explained. They do not represent all registered accounts since TikTok can be used by anyone older than 13, and the ad audience aged 18 and older may be smaller than the total number of adults on the service. Important to note: These numbers only give perspective on the impact of the app. Looking at the ad audience numbers by region, Southeast Asia comes out on top with 272 million users, 200 million of which were reached in Indonesia, Vietnam and the Philippines alone. ![]() had the biggest adult addressable ad audience out of all the countries analyzed, with advertising reaching around 113 million users aged 18 or older at the end of 2022. ![]() While some observers categorized the hearing as little more than individual representatives airing their personal grievances with TikTok, the impact and importance of the app in the United States can hardly be understated.Īs a report from DataReportal shows, the U.S. ![]() On March 23, TikTok CEO Shou Zi Chew appeared before Congress to answer lawmakers' questions surrounding the popular social media app's connections to China and the potential risks of collected data being provided to the CCP.
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